NIGHTCLUB CRM AND EMAIL MARKETING Know your regulars.
Bring them back.

Every ticket, table and guest list name builds one customer list that belongs to your venue. See who comes, how often and what they spend, then email the right people about the right night.

30 days free. No monthly fee until it ends.

A customer profile in Floorful with visits, spend, badges and orders

Where guest marketing usually goes wrong

The customers belong to the ticketing platform

Guests buy through someone else's app, and the list stays with them. You sell the night; they keep the relationship.

Everyone gets the same email

One blast to the whole list, every week. Regulars tune out, and the people who would have come never hear about the right night.

Nobody knows if it worked

The email went out, the night sold, and there is no way to say how many tickets the email actually brought in.

Segments from real behaviour

Build audiences from what customers actually did: events attended, visits, spend, last visit, music they come for, tags and birthdays. The list and the segment always agree, and only customers who opted in can be emailed.

  • Regular, Big spender and Lapsed badges
  • Filters for visits, spend and last visit
  • Unticked opt-in at checkout, every consent recorded
Customer segments in Floorful with the number of customers who can be emailed

Campaigns without the design work

Pick an event and a segment and write a few lines. Floorful adds the event: poster, date, starting price and a button to buy. Each customer gets it in their own language, from your venue's own domain.

  • English and Spanish, per customer
  • Sent from your own domain
  • Nobody gets more than two campaigns a week
An email campaign being written in Floorful for an upcoming event

See what every email sold

Each campaign shows its clicks, orders, tickets and revenue, so you know which emails fill the room. Customers who already bought are left out, and a regulars series can bring lapsed guests back on its own.

  • Orders and revenue per campaign
  • People who already bought are skipped
  • Automatic emails for a recurring night
A sent campaign's results in Floorful with clicks, orders and revenue

Also included

  • Guest list names become customers too
  • Notes and tags on each customer
  • CSV import of an existing list, with its consent
  • One-click unsubscribe in every email
  • Erasure on request, keeping your sales records
  • Email included in your plan, no extra tool

Questions

Who owns the customer data?

Your venue does. Floorful processes it on your behalf and never markets to your customers. If you leave, you can export your list.

Can we import our existing list?

Yes, from a CSV file. You confirm those customers agreed to hear from you, and anyone who has unsubscribed is never subscribed again.

Do we need a separate email tool?

No. Campaigns are sent from Floorful and included in your plan, from your own domain once it is verified.

How do you stop us emailing people too often?

Only customers who opted in receive campaigns, people who already bought for the event are skipped, and nobody gets more than two campaigns in seven days.

30 DAYS TO RUN IT YOUR WAY

Put Floorful to work at your venue.

No monthly fee for 30 days. You only pay booking fees on what you sell.